Toxic workplaces

Not all workplaces are the same. Some places are exciting, motivating and supporting –  a home and a family with an exit potential. Other places are tedious and stressful with deranged and backstabbing employees. The difference can be as subtle as one toxic manager in a central position in a small startup. There are stories …

Humans Can’t Be Measured by Numbers Alone: Here’s How to Separate the Data from Truly Actionable Insights

Businesses have never had more data available than now, and it’s never been easier to access. There’s even data about data and analytics! With so much at our disposal, there’s no reason to be uninformed about your customers or business – unless you’re just not trying. But to be informed on a human level, connecting …

The Rise Of The “Solopreneur” – Why People Are Choosing To Run business

The world of work has undergone significant changes in recent years, with many people now opting to start their own businesses rather than working for traditional employers. This trend has given rise to the “solopreneur” – an individual who runs their own business and works for themselves. In this article, we will explore the reasons …

What Is Relational Marketing And Its Objectives?

relational marketing

Relationship marketing is a valuable instrument that aims to create closer and more faithful relationships with our customers. This brief definition is just the beginning of what we want to tell you about here, since this type of social marketing is undoubtedly much more complex. If you want to continue knowing in depth what relationship …