Dr Strange and multidimensional mental structures

dr-strange

Mindmaps and mental palaces are essentially two-dimensional structures. This allows for simple navigation: linear and lateral itineraries.  99% of the time this is more than enough. Articles are fixed: once we place an article in a mental structure it is not likely to move. Projects are hierarchical. We can move up and down the hierarchy …

Humans Can’t Be Measured by Numbers Alone: Here’s How to Separate the Data from Truly Actionable Insights

humans

Businesses have never had more data available than now, and it’s never been easier to access. There’s even data about data and analytics! With so much at our disposal, there’s no reason to be uninformed about your customers or business – unless you’re just not trying. But to be informed on a human level, connecting …

The Rise Of The “Solopreneur” – Why People Are Choosing To Run business

Solopreneur

The world of work has undergone significant changes in recent years, with many people now opting to start their own businesses rather than working for traditional employers. This trend has given rise to the “solopreneur” – an individual who runs their own business and works for themselves. In this article, we will explore the reasons …

Fiction Writing vs Technical Writing: Key Points to Know

A multitude of artistic genres can be employed in writing. The two types of writing that are most frequently used are technical writing and fiction writing. They adopt a totally different strategy and have quite distinct objectives and personal preferences. Although each form has unique characteristics and advantages, it requires a different set of skills …

What Is Relational Marketing And Its Objectives?

relational marketing

Relationship marketing is a valuable instrument that aims to create closer and more faithful relationships with our customers. This brief definition is just the beginning of what we want to tell you about here, since this type of social marketing is undoubtedly much more complex. If you want to continue knowing in depth what relationship …

What Is Guerrilla Marketing, and How To Use It To Make Your Brand Unforgettable

guerilla marketing

“Guerilla marketing” may sound like a combative concept, and—to a greater or lesser extent—it is. In the struggle to win the attention of those who want to reach with our message, we will always find hunters who want to achieve that same goal. From this perspective, everything that surrounds us conforms to the battlefield, both …